Every great product starts with a problem worth solving.
Ours started with a simple observation — seeds are one of the most nutritionally powerful foods on the planet, doctors have been recommending them for decades, and yet almost nobody eats them consistently.
Not because people don't want to. Because nobody made it easy enough.
That is why we built In A Shot.
The Problem We Saw
Walk into any Indian household and you'll find seeds somewhere. A bag of flax seeds bought with good intentions. Pumpkin seeds from a health food store. Sunflower seeds picked up on a whim. Sesame seeds in the kitchen for cooking.
Most of them sitting untouched.
Not because people don't know seeds are good for them. Everyone knows. Seeds are one of the most consistently recommended foods by nutritionists, doctors, and wellness experts across the country.
The problem is the gap between knowing and doing.
Measuring out the right amount every morning. Grinding flax seeds because whole ones pass through undigested. Figuring out which seeds to eat and how much. Storing four different types of seeds without them going stale. Making it taste good enough to actually want to eat.
These are small friction points individually. But together they are enough to kill the habit before it begins.
We saw this problem clearly. And we knew the solution had to be radical in its simplicity.
Why a Shot?
The concept of a shot is perfect for what we wanted to create.
A shot is defined. Precise. Complete. You don't wonder if you've had enough or too little. You take the shot and it's done.
In medicine, a shot delivers exactly what your body needs in exactly the right dose. In nutrition, we wanted to create the same thing — a precise, complete, daily dose of everything seeds have to offer. No measuring. No preparation. No guesswork.
One 30g sachet. One shot of nutrition. Done.
The name In A Shot captures the entire philosophy of the brand — everything your body needs, delivered in one clean, precise hit. Whether it is protein for a gym session, omega-3s for your brain, zinc for your hormones, or Vitamin E for your skin — it is all there. In A Shot.
What We Put In Each Shot
Building In A Shot meant making decisions about what goes in and what stays out. Every decision was intentional.
What goes in:
We chose four seeds specifically because together they create a complete nutritional profile that no single seed can match on its own.
Flax seeds — for omega-3 fatty acids, lignans that support hormonal health, and fibre that feeds your gut microbiome and supports oestrogen clearance.
Pumpkin seeds — for zinc that supports hormone production and immunity, magnesium that reduces muscle cramps and improves sleep, and iron that replenishes what's lost during menstruation.
Sunflower seeds — for Vitamin E that protects cells and reduces period pain, selenium that supports thyroid function, and healthy fats that sustain energy.
Sesame seeds — for calcium that reduces PMS symptoms and builds bone density, additional lignans that support hormonal balance, and iron for sustained energy.
Together these four seeds deliver 10g of plant-based protein, omega-3 and omega-6 fatty acids, Vitamin E, zinc, magnesium, selenium, calcium, iron, and lignans — in a single 30g serving. Zero added sugar. Zero artificial additives. Zero preservatives.
What stays out:
No fillers. No seed oils. No artificial flavours. No added sugar. No preservatives. Nothing that doesn't belong.
This was non-negotiable from day one. The entire point of In A Shot is to give your body exactly what it needs and nothing it doesn't.
The Flavour Problem — And How We Solved It
Here is something no seed brand talks about honestly — plain seeds are difficult to enjoy every single day.
Ground flax seeds have a strong earthy taste. Raw pumpkin seeds can be chewy and bland. Sesame seeds are pleasant but uninspiring on their own. Most seed products in India are either completely unseasoned or over-salted with artificial flavourings.
Neither works for a daily habit.
We spent a significant amount of time developing flavours that make eating seeds every day something you genuinely look forward to. The brief was clear — the flavours had to be bold enough to stand on their own as snacks, Indian enough to feel familiar, and natural enough to not compromise the integrity of the seeds.
The result is four flavours that we are genuinely proud of:
Nimbu Pudina — the freshness of real lime with cool mint. Clean, bright, and genuinely refreshing. The kind of flavour that makes you reach for the next sachet before you've finished the first.
Magic Masala — a bold, tangy masala blend inspired by the flavour profiles that India has always done best. Complex enough to be interesting. Familiar enough to feel like home.
Peri Peri — fiery, smoky, with a heat that builds. For the days when you want your snack to have some personality.
Plain Roasted Salt — because sometimes the best flavour is no flavour. Just seeds, roasted perfectly, with a clean hit of salt. Simple and completely addictive.
Every flavour was developed with the same constraint — nothing artificial. Real spices, real herbs, real seasoning. If we couldn't source a natural version of an ingredient, we didn't use it.
The Portioning Decision
Thirty grams. That number was not arbitrary.
Nutritional research on seed cycling and daily seed consumption consistently points to 15 to 30 grams as the optimal daily amount — enough to deliver meaningful levels of the active compounds — lignans, zinc, selenium, Vitamin E — without excess calories.
We chose 30 grams because it hits the top of the optimal range, delivers exactly 10g of plant protein, and fits into a sachet that is genuinely portable. Gym bag. Office drawer. Handbag. Car glovebox. Everywhere your day takes you.
A pack of 10 sachets is 10 days of your daily seed habit. Simple to track. Easy to reorder before you run out.
The People We Built This For
In A Shot was not built for one type of person. It was built for anyone who wants to eat better without making eating better a full-time job.
For the woman managing her hormonal health — seed cycling has been recommended by doctors for years. In A Shot makes it so effortless that there is no longer any excuse not to do it. One sachet a day. Every day. For 90 days.
For the athlete and gym-goer — 10g of clean plant protein in a 30g sachet with no artificial additives and no added sugar. The cleanest post-workout snack available. Fits in your gym bag. Tastes like something you'd actually choose.
For the person who just wants to snack better — not everyone has a specific health goal. Sometimes you just want something to eat between meals that doesn't make you feel terrible afterwards. In A Shot is that snack. Bold enough to satisfy. Clean enough to feel good about.
For the busy professional and parent — no time to think about nutrition during the day. One sachet in your bag means one decision already made. Your daily seeds, your daily protein, your daily micronutrients — handled before your first meeting.
The Bigger Vision
We want to be honest about what In A Shot is and what it is becoming.
Today, we are a snacking brand. Seed mixes and edamame, portioned into 30g sachets, in bold Indian flavours. That is where we are starting.
But the seed we are planting — pun intended — is much larger.
In A Shot is a lifestyle brand in the making. A brand that stands for one thing above everything else — that taking care of your body should not require sacrificing taste, time, or enjoyment. That living well and living boldly are not opposites. That every day you show up for your health is a day worth celebrating.
The products will expand. The categories will grow. But the philosophy will never change.
Everything your body needs. Delivered in a shot.
Get Up. Show Up. Live The Inashot Life.
Shop In A Shot at inashot.life
In A Shot products are food supplements made with natural ingredients. They are not intended to diagnose, treat, cure, or prevent any disease. Please consult a qualified healthcare professional for personalised health advice.